He has a personal commitment to the studied on leadership, management and marketing that brought him to participate to a university post-graduate course on “Management of Technology” held in the State University of Milan. He had important teaching experiences in the field of leadership and marketing lecturing for the Publitalia Master in Marketing & Communication and for the Project “Leaders for the Future” of the Ambrosetti European House, obtaining excellent rating from students.

He demonstrated excellent abilities in self-marketing becoming a national leader in the field of anxiety disorders, able to attract more that 300 new patients a year. He developed excellent skills in communicating to the general population obtaining a column on the most read feminine weekly newspaper (Donna Moderna – Mondadori) with several and regular participation to national TV transmissions (Rai, Mediaset) and national radio (Radio 24, Radio 1, Radio Montecarlo). He published 5 popular book on themes related to mental health that sold more than 25000 copies and has been translated in Polish and Spanish. He created the web site www.ansia.info that counts 2500 different visitors a month and his personal website (also in English) www.giampaoloperna.com that counts a mean of 1500 different visitors a month. His linkedIn profile counts more that 6000 links.